Simple Verity Inc. is a Seattle-based provider of business credit information and services.
Credit information is important for access to capital and in normal business transactions. Traditional credit bureaus have little or no information on millions of small businesses (i.e. "thin file" or "no hit").
Our focus is on licensed contractors, and the creditors who serve them. Together, contractors, building trades, and associated businesses make up about 1/5 of the small businesses in the US.
Tim Bates is the Chief Risk Officer of BECU, America's 4th largest credit union. He previously served as an executive at Washington Mutual and Equifax.
Louis Hyman is an Assistant Professor at Cornell University and previously worked at McKinsey & Company. He is the author of "Borrow: The American Way of Debt" and "Debtor Nation: The History of America in Red Ink."
Don Lavoie is the CEO of Developmetrics. He was previously the President/GM of Experian Business Info Services and EVP at LowerMyBills.com.